2024's Top Hair Masks

Brianna Williams

Brianna Williams may not be a household name, but you have probably read her blogs in some well known magazines and online blogs. She has always been interested in beauty; and after gaining qualifications in journalism, she is now able to share her beauty tips with us and the wider world.

Brianna Williams

As many hair experts will tell you, the quality of your hair has a great impact on your overall appearance and can determine whether or not others perceive you as kempt. This isn’t to say that any one hair type or style is best, but there are certain things we can do to increase the health and quality of our hair. In fact the days of relying solely on shampoo and conditioner are over, with many people investing in additional steps to add to their routine. One of these popular measures is to add a hair mask as a way to increase the chances of healthy hair. To make it easy for you, Beauty expert Brianna has listed 5 of the best hair masks for you to try!

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Olaplex No.3 Hair Perfector

Pure Hyaluronic Acid Serum

Overall Rating (4.9)

 5/5

Climbing to extreme popularity since their launch in 2014, Olaplex has become a household name in many countries worldwide. Their highly acclaimed treatments rely on patented active ingredients that are able to penetrate the hair on a molecular level, smoothing and rejuvenating strands from the inside out. Although it was previously only available to professional hairdressers and hair stylists, Olaplex is now available to the public so that everyone can have salon perfect hair from home.

With this being said, we knew we wanted our testers to try the best selling, fan favourite Olaplex No.3 Hair Perfector for themselves. This product retails for £26.00, arriving in a simplistic 100ml bottle. All of our testers noticed major benefits to their hair, with all stating that their hair appeared smoother after just one use and some explaining that their hair was undeniably stronger. We noticed that the more damaged an individual’s hair was due to the use of bleach, dyes and heat styling prior to treatment, the more benefit they saw from this product. Our team members that had mild to moderate damage to their hair seemed to see less change but were overall still impressed.

The only downside to the Olaplex No.3 Hair Perfector is that it runs out quickly. Many of our testers were only able to get up to 3 uses out of the 100ml bottle, ensuring that they followed directions closely.

If your hair is in need of some serious love, we recommend looking past the slightly higher price point to reap these benefits for your own locks.

Pros

Cons

Bleach London Reincarnation Mask

Pure Hyaluronic Acid Serum

Overall Rating (4.9)

 5/5

Founder of Bleach London, Alex Brownsell, discovered her passion for hair when frequently asked to dye and bleach her friends’ hair at home. Now with a salon dedicated to hair colouring rather than cutting, Bleach London have also released a popular line of hair care products. Stocked in many online stores, we wanted to get all the goss on one of their best sellers, the Bleach London Reincarnation Mask.

Our testers each received a 200ml tube of this product which is sold for £7.50. Bleach London Reincarnation Mask also comes in a 500ml sized tub for £17 for those who have dedicated it to their hair care routine. Upon hearing about the results that our team of testers experienced, we would be surprised if you hadn’t heard of Bleach london yet. This product is a two in one as it not only hydrates but also nourishes each user’s hair with protein from sunflower seed extract and micro wheat proteins.

Our testers with varying hair types had noticeably stronger and more manageable hair after only a few uses, explaining that their hair was much easier to detangle than usual with less breakage and minimal frizz. Those with bleached hair even went as far to describe this product as miraculous.

Humble beginnings appear to have landed on something really special here and we hope you notice the same results as our testers.

Pros

Affordable
Vegan
Cruelty Free
Recycled and further recyclable packaging
Described as miraculous
Designed for brittle, damaged, over-treated hair.

Cons

Briogeo Don’t Despair, Repair Deep Conditioning Hair Mask

Pure Hyaluronic Acid Serum

Overall Rating (4.9)

 5/5

Briogeo is now stocked in many of the big beauty stores globally with a range of shampoos, conditioners, masks, accessories and everything else a hair lover may see in their dreams. They have products for all hair types and concerns, from dry and dull to frizzy or oily. They even feature products specifically for coil typed hair and sparse brows. We had heard great things about these products with hundreds of positive reviews, needless to say we had to see for ourselves.

We put the Briogeo Don’t Despair, Repair Deep Conditioning Hair Mask to the test on our team. This mask should be applied once weekly for 5-10 minutes onto damp, shampooed hair and then rinsed for best results. After following these instructions, our testers noticed significantly less breakage and claimed their hair was already stronger after one application. Some may even purchase the larger product size. The 59ml tub for £12.00 provides a good opportunity to try the product first before committing to the 236ml tub for £32.00.

We expect the Briogeo Don’t Despair, Repair Deep Conditioning Hair Mask to get even more popular this year.

Pros

Cons

Coco & Eve Super Nourishing Coconut & Fig Hair Masque

Pure Hyaluronic Acid Serum

Overall Rating (4.9)

 5/5

Coco & eve as a brand have been the winner of 21 recent beauty awards, and have been featured in magazines; Cosmopolitan, Elle and Glamour to name a few. Their philosophy was born around the naturally nourishing ingredients that can be sourced from plants in countries such as Bali and Indonesia, with the sole benefits of their products deriving from raw, virgin coconuts.

Hearing so many great things about the Coco & Eve Super Nourishing Coconut & Fig Hair Masque, how did it really shape up for our testers? Unlike many other masks that require hours of setting, this product is able to work it’s magic in only 10 minutes when applied to damp hair and rinsed thoroughly afterward. Most of our team saw smoothing and defrizzing effects with a sleek appearance after 2 uses, lasting for multiple days following treatment. They also described the fragrance as pleasant while only one said the product could’ve done without it.

The smaller 60ml tube of Coco & Eve Super Nourishing Coconut & Fig Hair Masque can be purchased for £14.90 or £26 for the 212ml tub. Each large tub also comes with a free detangling brush. While a first or second time purchaser would likely enjoy the free gift, it seems unnecessary to receive a new brush for every repeat purchase.

Pros

Cons

Wild science Root Therapy Strengthening Treatment Mask

Pure Hyaluronic Acid Serum

Overall Rating (4.9)

 5/5

You may not have heard of them yet, but wild science lab are quickly making a positive name for themselves. This company was founded by a married couple, Ali and Zoe, when Zoe attempted to find solutions for postpartum hair loss after experiencing it herself. They now have entire ranges dedicated not only to hair, but a line of skin care products too.

Although none of our testers are suffering from postpartum hair loss, some of them definitely have damaged and thinning hair, thus we figured a recovery mask suited to all hair types wouldn’t hurt. It just so happens that the Root Therapy Strengthening Treatment Mask is one of Wild Science’s best selling products.

This mask can be purchased in a 200ml tub for £29.00 which at first glance seems expensive, however we believe this is reasonable after seeing how little product is required for optimal results. The sleek results had our testers running their hands through their soft locks for days and with an ingredient list as impressive as this one, we’re not surprised. Organic Hemp Seed oil and Avocado oil are some of the stars of the show, allowing their natural nutrient profiles to rejuvenate the appearance of damaged, brittle hair.

For best results, we recommend using only a small amount of product in order to not make the hair look oily. This will also help you to forget about the price.